Alexandra BV Launches New Website, Strengthening European Presence

Mi Hub is proud to announce the soft launch of Alexandra BV’s brand-new website, giving the Netherlands-based business its own dedicated digital presence for the first time. This milestone marks an important step in Alexandra’s European growth and showcases the strength of Mi Hub’s portfolio across the region.

The new website features Dutch and English homepage and contact pages, offering customers in the Netherlands an accessible and locally relevant way to explore Alexandra’s products and services. Over the coming months, additional product and service pages will be added, leading to a full site launch in 2026.

As part of the launch, Alexandra BV’s brand identity has been refreshed to align with the global Alexandra brand while retaining its own distinct personality. The updated design, colour palette, and lifestyle-led photography highlight uniforms in real working environments, helping customers better visualise products in everyday use.

This dedicated online presence will strengthen Alexandra BV’s connections with existing clients and support meaningful engagement with new customers, reflecting Mi Hub’s commitment to delivering tailored solutions across its European markets.

Erwin Van Der Heijden, Head of European Markets said:

"We’re thrilled to see Alexandra BV launch its own dedicated website, a milestone that gives our customers in the Netherlands a clear and locally relevant way to explore our products and services. This digital presence reflects the growth of Alexandra across Europe and strengthens its position within the Mi Hub family. It’s an exciting step forward in delivering a consistent, high-quality experience for our customers while showcasing the expertise and innovation that Alexandra brings to every market we serve."

Visit the new Alexandra BV website here: alexandrabv.nl/